The changing landscape of social media has led to a need for businesses to manage their social media posts in a way never seen before. Social media platforms are now the top way for advertising and sales channels to reach consumers. Unfortunately, without an effective management plan, many business owners fail to see success in social media. We going to cover some of the best social media management tools for your online business.

Understanding Social Media Management

Let’s use a popular social media platform to explain. Instagram was developed with a focus on video and photo sharing.  It has now grown into a serious marketing platform because it’s easy to fit photos of products and/or services into users’ newsfeeds to plant future purchase decisions while surfing social media. 

More recently, Instagram for Business and Instagram TV (IGTV) have enabled brands to link video channels into the app, creating an avenue for customers to interact with brands. In addition, social media management tools are helping business owners publish posts and gather data from these marketing offshoots.

The global reach of social media has also provided international exposure for brands and products.  While the potential for expansion is limitless, there are challenges involved.

For example, how do you begin to understand localized trends in social media, or what types of posts convert to sales or manage foreign language interactions with customers across the globe? It’s no longer just about publishing content and answering questions.

Social media tools give you data and analytics that you can convert into action.  The more information you can collect about your customers, the more you can make informed choices about your customer interactions.

Companies spend an insane amount of money creating content for Facebook, Instagram, Twitter, and other social media platforms. Regardless of what type of business you run, your clients are likely to use social media, and you want to capitalize on the opportunity.

The thing is, there’s no point spending money and resources on amazing Facebook posts and trending Twitter hashtags if you can’t monitor your performance.  Without a return on your posts, there’s no point. 

Customers scrolling social media aren’t looking to make purchases, so direct sales don’t work.  What social media is good for is brand communication, development, and awareness.  You want to get the most out of social media content marketing to make customers aware of your brand.

What to Look for in a Social Media Management Tool

Most available social media management tools will give you a set of features that are comparable with each other.  But are they all the same?  What should you look for when choosing a management tool?

Publishing and Scheduling Capabilities

Does the tool allow you to see your monthly calendar, automate your posting, or customize different social media channels within one window?  Can you manage multiple profiles?  Is there a limit on how many posts you can schedule?

Social Inbox

Can you communicate with your audience or customers across multiple social networks in real-time?

Integrated Feeds

Do you need to publish your blog (personal or business) automatically to multiple social network channels?

Social Network Monitoring

Does the tool enable you to monitor your brand reputation and listen to your audience?  Can you check keywords and hashtags for their performance?

Competitive Analysis

Can you see your competitor’s stats?  Are they included in your reporting and analytics to track your performance level?

Campaign Tracking

Are you able to see your ads, posts, and website traffic on one screen to change your marketing on the fly?  Can you categorize audiences for targeting?

Customized Reporting Features

Does the tool allow you to build custom reports for different social media accounts?

There’s a wide range of social media management tools available.  They range from creative scheduling and publishing tools that keep you on top of posting to integrated analytics tools that present you with competitive information and real-time performance stats about your posts. 

Let’s look at a few of these social media management tools and how they can help your business perform well on social media.

The Best Social Media Management Tools

1. Social Pilot | Best Tool for Digital Marketing Agencies

Social Pilot fits all your social media management tools into a simple, user-friendly dashboard at a reasonable price.  If you are running a team or advertising for several different clients, Social Pilot has a built-in client management feature to help you stay organized.

2. Hootsuite | Best All-Around Tool With the Best Trackers

Hootsuite is the oldest, largest, and most popular social media management tool around.  It is used by over 15 million people and over 800 of the Fortune 1000 companies in the world. 

A considerable portion of their success is because of Hootsuite.  It’s an all-inclusive platform to curate, schedule, and post content on multiple social media platforms.  You can also measure your performance, run ads, and a whole lot more.

Hootsuite allows you to manage over 35 different social networks, bulk-schedule your posts over a month in advance, and keep track of keywords and accounts all in one dashboard.

With the option to manage multiple profiles on multiple platforms, you can target and time your marketing campaigns.

The analytics features in Hootsuite allow you to customize all of your reports to get only the data you need to stay on track.

3. Ripl |Best Twitter Management Tool

Ripl offers thousands of templates and more than half a million stock images to help you create your social media content.  You can write, edit, and schedule on the go with your mobile device, then pick up your engagement statistics once you post. In addition, the app recommends hashtags for use on your target audience.

Best Social Media Management Tools

4. Sprout Social |Best posting suite

Sprout Social is similar to Hootsuite in that it combines multiple social media tools into one platform, including scheduling, monitoring, and reporting.

This is one of very few social media management tools that focuses on customer relationship management. It allows you to maintain complete profiles of your customers to help you build relationships and serve them better.

For analytics, you can sort your audience by demographic and geographic data to determine what content engages which type of follower.  Sprout Social also tracks which keywords are trending and when your brand is discussed on social media.

The reporting feature on Sprout Social is so good it can be presented without editing.  They are professional, detailed, and visually appealing.

5. Zoho Social |Best Scheduling Tool

Zoho Social is the best post scheduler out there. You can manage multiple social media channels and use their integrated calendar to see all your scheduled posts in one place.  The app also allows you to monitor your keywords and enable multiple users to edit your dashboard.

There is a version available that targets marketing agencies.  It allows for client management lists and white labeling for brands.

Conclusion

Which tool you choose for your business will depend on the type of business you run and which social networks you post on.  Social media management tools can help you take the mystery out of social media management and save you time and energy by managing your business’ social accounts all in one place.

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