If you’re running an online business, email marketing is an essential aspect of your digital strategy. There are many email marketing services available to help you get the job done, but it can be tough to figure out which one will work best for you.
The right email marketing service will be the determining factor in the success or failure of your email marketing campaign. We’ve looked at the best email marketing services for small businesses and rounded up the top six recommended services.
Best Email Marketing Services
ConvertKit is an all-inclusive email marketing service designed for bloggers, authors, and digital marketers.
This service is unique because it allows you to offer content upgrades and incentives with email signup forms. In addition, it comes with easily managed auto-responders for sending drip emails as well.
With this email marketing service, it’s easy to segment subscribers into lists of those who’ve subscribed and those who have shown interest but haven’t signed up. This makes it easier to increase conversion rates by sending more personalized emails.
The service includes newsletters and an added feature to sell digital products and subscriptions through the same platform.
ConvertKit has an extensive knowledge base and support team to help you make the most of their service if you’re new to email marketing.
There is a free 14-day trial available for ConvertKit, with plans starting at $29 per month and a 30-day money-back guarantee.
MailChimp is a popular email marketing service because they offer a ‘forever free’ marketing service plan.
MailChimp has an easy-to-use drag and drops email builder, auto-response options, contact segmentation, and tracking for analytics features. In addition, you can set up mail delivery based on time zones or geolocation.
The great thing about MailChimp is that it integrates with WordPress, Magento, Shopify, and many other web platforms.
The downside of MailChimp is that it has limited features for marketing automation compared to other services on the list. In addition, their support services are slow, but they do have an extensive knowledge base of tutorials.
The forever free plan gives you 12,000 emails and up to 2,000 subscribers but doesn’t give you features like send-time optimization, segmentation, or variate testing. You will be required to display the MailChimp brand in all your emails. Paid plans start at $10 per month and increase in price in increments of 500 subscribers. For unlimited audiences and features, you will need the $299 per month plan.
Sendy is very similar to MailChimp in its design. It has a highly user-friendly interface that’s minimalistic. Sendy has gotten rid of complicated rules regarding your mailing lists. You can bulk import lists and design your own list rules within this service.
Spam complaints are a big concern for email marketers. If you don’t take them seriously, you will find that your emails never reach your subscriber’s inboxes. Sendy works with the Amazon HTTP protocol for receiving spam complaints, meaning that they are automatically handled through the service. Any email address that reports your message as spam will not receive email from you in the future, allowing you to maintain a solid mailing list.
Another advantage of Sendy is that it allows you to add an unlimited number of clients to a single server, so you can easily manage multiple email campaigns at once.
While there’s no drag and drop email editor in Sendy, it does have a decent editor for basic editing, and it allows you to install your email template.
HubSpot CRM has a free version, as well as available add-ons. It’s an email marketing service designed for small businesses. Paid tiers start at $50 per month.
The user interface of HubSpot CRM integrates with other HubSpot products. It has features that include lead generation, web forms, live chat and bots, ad tools, and helpdesk tools.
Aweber is one of the oldest email marketing services available. It seamlessly connects to most platforms, including WordPress.
With Aweber, you get access to pre-designed HTML templates, list management, autoresponders, a/b testing, and detailed email tracking. Subscriber segmentation, AMP emails, and special blogger features are also available.
Support options for Aweber subscribers include live chat, phone, email, and live webinars, along with a vast library of how-to tutorials.
The free plan offers you up to 500 subscribers, and pricing starts at $19 per month after that. In addition, quarterly and annual plans are available that can save you some money.
6. Constant Contact
This may be the most beginner-friendly email marketing service available. Constant Contact makes it easy to manage email lists, templates, calendars, and a whole lot more.
Your account with Constant Contact will allow you access to unlimited emails, easy reporting and email tracking, built-in social media sharing, a free image library, list segmentation, Facebook ad integration, and eCommerce integration for Shopify stores.
Automation, drip campaigning, and surveys can help you send targeted emails.
The support team is readily available through chat, phone, and email, and there is a vast knowledge base full of resources.
Constant Contact’s free trial offer is 60 days, and there is no credit card required to sign up. After the trial period, plans start at $20 per month.
Why is Choosing a Good Email Marketing Service Important?
Email marketing is a cost-effective marketing strategy that receives a significant return on investment for small business owners. It’s easily managed, provides you complete control of your marketing strategy, and lets you establish a direct line of communication with your customers.
Your success with email marketing will be directly dependent on the software you choose to use. It is this software that’s responsible for ensuring your emails are not only delivered but seen by your customers.
What to Look for in an Email Marketing Tool
A solid, reliable email marketing service will enable you to create engaging newsletters within a user-friendly interface. It should be easy to build your emails using a drag and drop editor or a pre-existing template.
You can also easily send bulk emails that are targeted and personalized for your customers without a lot of time and effort. This is what is referred to as marketing automation. A good email marketing service will help you easily manage your contact list, segment users into different groups, and track the performance of your various marketing campaigns.
Most importantly, you need to make sure you choose an email provider that ensures your emails don’t end up in your customer’s spam folders.
How Much Does Email Marketing Cost?
The cost of your email marketing campaign will directly depend on the number of subscribers you have on your list, how many emails you want to send, and the email marketing service you choose to use. Email marketing costs for small businesses cost between $20 and $300 per month on average if you manage your own campaigns.
Will Email Marketing Help My SEO Rankings?
Email marketing has no direct effects on your SEO, but it can help drive more traffic to your website, leading to more shares, more backlinks, more likes, etc.
Google and other search engines use shares on social media to generate rankings so that email marketing can indirectly improve your SEO rank.
Are There Other Email Marketing Services Not on This List?
There are literally hundreds of email marketing services to choose from, so it would be impossible to list them all in one article. A complete list would be confusing and hard to sort through when you’re choosing which service to use.
The email marketing services showcased in this article are selected based on their provision of the best services for the best prices.
Some other notable and popular email marketing services include SendinBlue, Drip, and GetResponse.
If you are a small or online business owner trying to keep your costs low, we recommend Constant Contact for your email marketing service. They have competitive pricing and a top-notch support team to help you succeed with your email marketing campaigns.
If you’re a professional blogger, ConvertKit is your best bet. Their user-friendly platform has advanced list segmentation features and email funnels that help your blogging business reach the next level.
If you’re into bulk marketing automation, choose Sendy. They allow you to integrate email and SMS with a reasonably competitive subscription fee and unlimited list capabilities.